If you ask five Miami management companies what they charge, you’ll get five different structures — percentages, tiers, add-ons and quotes you only get by asking. Here is how the market actually prices in 2026, what each model includes, and the questions that reveal the real cost.
The three fee models in the Miami market
Full-service, 20-35% of revenue. The traditional model used by large national managers: they run everything, and add-ons (linen programs, inspections, marketing packages) can push the effective rate higher — in some cases well past 35%. The fee usually covers coordination, not the physical work itself: cleaning is typically passed to guests or billed separately anyway.
Marketing-only (“half-service”), around 10-15%. Companies like this handle the listing, pricing and guest messaging, but you arrange cleaning, restocking and repairs yourself. Cheaper on paper; in practice you remain the operations manager of your own rental.
Two-level management. The WEPRO model has two clear options: 5% for optimization-only, or 10% for Full Management, charged only on booking revenue, with nothing upfront. Full Management includes pricing, listing, 24/7 guests, calendars and operations coordination. Physical work (cleaning, turnovers, repairs) receives one all-in quote approved before booking, with scheduling and quality control included. Full details on our pricing page.
What the percentage usually does NOT include
Wherever you sign, check what sits outside the headline fee: cleaning (almost always separate — usually charged to guests as a cleaning fee), repairs and maintenance (billed at cost, at cost-plus, or through the manager’s own crews — ask which), onboarding/setup fees, photography, linen, and consumables. Two managers quoting “20%” can differ by thousands of dollars a year once these are added up.
Contract terms are part of the price
A low fee with a 90-day cancellation notice, exit penalties, or a manager who keeps your listing, reviews and Superhost history if you leave is not cheap — it’s a lock-in with a discount on the front. Always ask: How do I cancel? What notice? Who owns the listing and its review history? (With a co-host model, the listing and reviews are always yours.)
Is management worth the fee at all?
The honest math: a manager is worth it if (revenue lift + the value of your time) exceeds the fee. Active, individual management typically lifts revenue substantially versus a defaults-only listing — across the properties we analyze the average gap is around 40%, though your case may be higher or lower. Against that, a 10% all-in commission usually pays for itself; a 30%+ commission needs to work much harder to. Run the numbers for your property, not the market average.
This article is about fee structures and how to compare offers. If the question you are actually asking is whether to hire anyone at all, that decision — the ROI of your own time versus a manager’s fee — is worked through in self-managed vs. professional management in Miami.
How to compare offers in one afternoon
Ask every candidate the same seven questions in writing: (1) exactly what’s included at the fee, (2) any upfront or onboarding fees, (3) contract term and cancellation, (4) who does the physical work and are they licensed and insured, (5) is the pricing strategy built per property or by default algorithm, (6) what exactly happens when a guest damages something, (7) how fast do they respond to owners.
Serious companies answer all seven plainly. See our full comparison of Miami management companies for how the major players stack up.
If you want a concrete number for your property rather than percentages in the abstract, request a free 24-hour analysis — a revenue estimate, your listing’s problems, and exact pricing for anything you’re interested in, with no obligation.